Friday 27 April 2012

Graphic Detail #8 - Alessio 'Chicco' Chiodi's 2001 Skittles Yamaha


This bike is one that every now and then someone will ask about. "Dude, do you remember the Skittles Yamaha's back in the 90's?" Of course but it was 2001 dipshit, I'm a fuckin' connoisseur of sweets and fizzy drinks (candy and soda for my American readers) so when they dip their toe in the proverbial puddle that is motocross sponsorship you know, I'm going to be all over that shit. The Pepsi Hondas? Dope as shit. This bike has its ups and downs for me, the front half is frickin' jazzy but it has a rear end that would make Susan Boyle's ass look attractive. It's also has the black weekend warrior thang goin' on which is always going to play goalie to its high scoring good points. The Rad shrouds couldn't have been done much better for this design, colourful with one big logo and fading to black before it hits the seat. Spot on. 
Now lets get to the back half. Around the turn of the millennium, transponder technology raised its hand like a small primary school kid in class who needs the toilet and was brought into GP motocross. Teams and sponsors then leapt on this opportunity to do away with numbers on the side panels of the bikes which took up 'valuable' advertising space, idiots. I hated this idea and I'm glad 12 years on we've got back to the way it should be, it would be nice for the paying spectators to be able to tell who the guys are out on the track. The designers of this bike did not do the failed idea any favours either, the red pieces on the seat and behind the Skittles logo just break up the flow of the bike something chronic and that replay logo is just lame as hell as well. Epic fail.

 I can imagine Chiodi was pretty stoked when he first saw this bike but then spent the rest of the season trying to convince people/chicks that it wasn't a gay pride bike. "No, no, I'm not gay I just really really like rainbows." Sure thing Chicco.

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